About Us

At Sinuwa Consulting, our overarching ambition and passion is to contribute a percentage of our profits to important social causes, such as safe and accessible education for girls in Nepal and Bangladesh. We are currently working to establish formal processes to support this approach and look forward to sharing updates with you soon.

Our Values

Profit for Purpose

Continuous Learning for Value

Have Fun

Be Our Authentic Selves

Do the Right Thing Always

Our Team

We are a unique group of people with varied and hard to find skill sets, who feel that there is a gap in the market for companies to provide fractional labour and fractional solutions.

Kelli Hayes


Founder of Sinuwa Consulting, Co-Founder of The Brave Group; Advisory Board Member of Curious Thing AI; Mentor to C-level executives and previously CEO of a global outsourced experience management provider.

In her time as CEO Kelli was responsible for 6,500 employees located across 4 geographies. Kelli oversaw a period of significant Company growth in the three years of her tenure and successfully lead the organization through to sale in 2020 (acquired by Private Equity).

Particular strengths in Strategy, Financial Pricing and Forecasting, Commercial Acumen, Client Management and High Performance Culture, Kelli has developed and delivered business acumen training for all levels of employees over the last 20 plus years

Areas of expertise...
- Executive Coaching & Mentoring
- P&L Management Coaching
- Culture Architecture
- Business Acumen Coaching
- Leadership Development
- Proposals & Tenders
- Transformation & Strategy

Stuar Hayes


A Senior Portfolio and Project Management professional with over 30 years experience in transformation change, project and change delivery and Portfolio Project Management Office establishment and operations.

Proven ability to establish sustainable organisational capability in the delivery of strategic initiatives through Portfolio, Project and PMO governance. Demonstrated capability to deliver Digital and Organisational transformation across several industry sectors including Healthcare, Disability, Aged Care and Retail.

Areas of expertise...
- PMO Mastery (including P3O)
- Portfolio Definition and Planning
- Strategy
- Leadership Coaching & Development

Adam Nicholls


Adam has over 15 years’ experience delivering positive outcomes for organisations across coaching, process improvement, project management and marketing functions throughout Australia and Asia.

A passionate leader and creative thinker, he brings extensive experience in leading a range of operational and support teams across Telecommunications, Health, Trade, Government and NGO industries.

Areas of expertise...
- Proposals & Tenders
- Coaching
- Operational Optimisation
- Culture Architecture
- Leadership Development
- Presentation Design & Upskill

Sue Robinson


A passionate and customer focused Executive with extensive experience in consulting, contact centre operations and driving customer centric solutions. Sue has a proven track record in driving change and delivering operational outcomes to meet business needs.

Sue brings a strong strategic focus combined with practical application to drive an improved customer experience across culture, feedback and operational processes including implementation of customer feedback tools including NPS and speech analytics.

Areas of expertise...
- Customer experience frameworks
- Customer analytics & strategy
- Coaching
- Operational Optimisation
- Leadership Development
- Change management